MY WORK

This is a selection of projects that I have worked on across campaigns, content, branding, copy and editorial.

CAMPAIGNS

AIR KING

Creative conceptualisation for social media campaign.

X VELVET

Advertorial: Written feature and production.

x CASTORE

Press release, newsletters, social media, web copy.

MULTIPLE

New collections, Black Friday, Valentine's, etc.

CONTENT STRATEGY

360° digital strategy across web, social media and brand partnerships.

Online magazine creation branded content and editorial strategy.

Oysho Crossfit campaign concept, press-facing copy, social media and email.

Social media strategy for the brand’s resale channel ReVivo.

BRAND VOICE

Revamping of web copy wording and style, enhancing the overall ToV.

ToV refinement to align with the brand's new digital image and editorial strategy.

Brand Voice Guidelines: social media, email, promotions, customer service and product.

COPYWRITING

x CHE

Web copy for editorial.

MULTIPLE

Email marketing copy.

RETHINK BLACK FRIDAY

Social media campaign copies.

2023 BEAUTY CALENDAR

Notes and product descriptions.

Get in touch

Struggling to connect your brand's message with your audience? If it feels scattered or aligning words with visuals seems puzzling, let me help you craft a clear, compelling voice that makes your brand stand out.

Don’t be shy, drop me a line!