Vivobarefoot is a UK-based company that designs minimalist shoes to mimic barefoot walking, featuring thin soles and a wide toe box for natural movement.
VIVOBAREFOOT
As Freelance Social Media Marketing Specialist, I executed the ReVivo (Vivobarefoot’s resale channel) social media strategy across Instagram, Facebook, YouTube, Twitter and LinkedIn, commanding the brand voice and writing copy for each platform.
The Valentine's Day campaign aimed to boost engagement and increase followers on ReVivo's Instagram account. My work included conceptualisation, implementation, copywriting and coordination with the graphic design team for assets.
VALENTINE’S DAY CAMPAIGN
RETHINK BLACK FRIDAY CAMPAIGN
The Black Friday campaign aimed to raise awareness about overconsumption, encouraging customers to be mindful of their purchases and to favour pre-loved footwear.
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Say YES to Returned.
Say YES to Repaired.
Say YES to Restored.
Say YES to Resale.
Say YES to ReVivo.
With over 24 billion pairs of shoes being produced each year - and 99% of them ending up in landfill - we are not going to support the overconsumption that Black Friday encourages.
We reject Black Friday and are reimagining the system with ReVivo. If you really need more footwear, buy secondhand footwear.
Pre-loved footwear that has been reconditioned, renewed and is now ready to be reworn.
On Re-Sale this Black Friday - and every day.
Black Friday. Say no. Choose ReVivo.
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There is a better way.
To shop.
To think about how we consume.
To treat ourselves and the planet.
As we gear up for the Black Friday frenzy — and the overconsumption it brings — we're reminded of the impact that these purchases have on our planet.
ReVivo is an alternative to this senseless waste – keeping perfectly good shoes on your feet.
That’s why we’re asking you to back Re-use, Re-sale and Re-newed Vivos this Black Friday – and beyond.
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We understand the appeal of Black Friday, but our future and that of our planet depends on us finding more efficient and less wasteful ways to consume.
Of around 24 billion pairs of shoes produced each year, a whopping 99% end up in landfill.
The Black Friday shopping frenzy only adds to this mass problem.
ReVivo offers an alternative to Black Friday, and a better way to shop for pre-loved shoes.
Worn and returned Vivobarefoot footwear is repaired by our skilful team and resold on ReVivo, extending their life and drastically reducing the number of shoes that end up on the rubbish pile.
A radical and practical way to keep Vivos on feet.
We believe in contributing to a better world for you and the environment. It's not about one day — it's about changing the way we use our resources all year round.
ReVivo, it's like resale, but better.
