Oysho is a fashion chain specialising in sport and leisure wear, founded in 2001 and headquartered in Tordera, Barcelona. It is part of Inditex, the parent company of Zara, Massimo Dutti, and Pull & Bear, among others.
OYSHO
CROSS-FITNESS & WATER SPORTS CAMPAIGNS
I created a content strategy for Oysho's Cross-Fitness and Watersports campaigns. This included adapting the core campaign concepts from press releases to targeted communications on social media platforms—Instagram, Facebook, and X (formerly Twitter)—and newsletters.
This approach ensured each message was tailored to the characteristics of the respective platforms, enhancing engagement and maintaining user interest by avoiding repetitive content.
For examples, get in touch.
Social Media Copy Examples
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CROSSFIT
One more set. You’re not ready to quit and neither are we.
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LIGHT AND FREE
Light and Free. Our pieces are crafted with lightweight fabrics featuring breathable, quick-drying technology for a barely-there sensation. All you'll feel is the freedom to focus on your run.
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CROSSFIT
Crush your goals. High-performance bras and compression shorts for your toughest workout yet.
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WATERSPORTS
Dive into our neoprene bodysuits, boasting anti-chafing seams, reinforced closures and UPF50+ sun protection. Just you, the waves and endless adventure.
