PDPAOLA
Founded in 2014, PdPaola is a Barcelona-based brand offering affordable, modern, trend-led jewellery with over 2000 points-of-sale in Europe, the US and Asia.
During my time there, I spearheaded creative content writing and copy editing across brand launches, special campaigns, web copy and social media platforms. I also created the brand's online magazine, "The Mag", and its branded content strategy from scratch.
THE MAG
I created PdPaola’s online magazine, “The Mag”, from the ground up, overseeing everything from the initial concept and content categorisation to tone of voice and the overall branded content strategy. I also contributed as a writer and editor.
The Mag project significantly boosted site traffic, increased engagement and heightened brand awareness before PdPaola’s international store openings.
BRANDED CONTENT
Elnaz, Tanaz, and Golnaz Hakkak
Discover The Zaza Collection
WEB COPY
Revamping the 'About' section and Brand Manifesto to craft a refined tone that reflected the brand's ethos and identity.
CAMPAIGNS
Together with the creative team, I contributed to the conceptualisation and copywriting of campaigns for key commercial events, including Black Friday, Women's Day, Valentine's Day, Mother's Day, Christmas, and new collection launches.
