WRITER STRATEGIST AND CONSULTANT
FASHION & LUXURY
I am a fashion and luxury creative strategist with a background in journalism. I focus on bold storytelling for fashion and media brands to help them unleash their full potential.
CAMPAIGNS
From the initial spark of an idea to full execution, I bring 360° storytelling to life, crafting campaigns that connect with your audience and leave a lasting impact.
CONTENT STRATEGY
How to stop the scroll? Every piece of content is an opportunity to captivate. I can help you create a strategy that wows your audience and turns them into loyal customers.
BRAND VOICE
More than mere words, each snippet of text reflects your brand's essence and values. To find your audience, you must know precisely how to speak to them. Are you ready to sound like the brand you’re meant to be?
COPYWRITING
WEBSITE • SOCIAL • PRODUCT • EMAIL
From persuasive product descriptions to enticing adverts and newsletters that drive opens—moving from just 'good' to exceptional copywriting is what gets your brand buzzing.
MY WORK
Social Media, 2022
CAMPAIGN CONCEPT
Branded Content, 2021
STRATEGY
Website, Product, Social 2023
COPYWRITING
Multiple, 2022
DIGITAL EDITOR
PRODUCT COPY •
EDITORIAL •
CONTENT STRATEGY •
BRAND VOICE•
COPYWRITING •
PRODUCT COPY • EDITORIAL • CONTENT STRATEGY • BRAND VOICE• COPYWRITING •
EDITORIAL WORK
I've been covering Latin America for The Business of Fashion since 2017. My work has also been featured in Vogue, CNN Style, Modern Weekly Style, The Future Laboratory and NowFashion.
INSTAGRAM @GRAMARTINM
ABOUT ME
I am a London-based writer, strategist and consultant for the luxury and fashion industries.
I have a passion for all things creative. If you're seeking ideas, rest assured—I offer them in near-unlimited supply! I particularly enjoy editorial work, market research and engaging with diverse subjects, bringing my journalistic insights and strategic thinking to every project.
CONTACT
Feeling like your brand's message isn't connecting? It might feel scattered or perhaps aligning words with visuals feels like solving a puzzle. Together, we can find your brand's distinct voice to cut through the noise and make it stand out.
Are you ready to take your brand to the next level? Get in touch!