Writer, strategist and consultant
fashion & luxury
I craft engaging editorial content for fashion and media brands. I have expertise in defining brand tone, creating creative communication strategies, and enhancing brand appeal.
Campaigns
End-to-end 360-degree campaigns, from concept to execution. I create meaningful campaigns that connect with your audience and have a lasting impact.
Content Strategy
Whether it's a publication, brand, or a specific product, create the right content and communication strategy to effectively engage your target audience.
Brand Voice
Craft a unique and compelling brand voice that reflects your values, resonates with your audience, and aligns with your identity.
Copywriting
Website • Social • Product • Email
Effective, captivating copy - from persuasive product descriptions and enticing adverts to engaging newsletters and intriguing emails.
My WORK
CAMPAIGN
Social Media, 2022
STRATEGY
Branded Content, 2022
EDITORIAL
WEBSITE COPY, 2023
STRATEGY
Multiple, 2021/23
Product Copy •
Editorial •
Content Strategy •
Brand Voice •
Copywriting •
Product Copy • Editorial • Content Strategy • Brand Voice • Copywriting •
EDITORIAL WORK
I’ve been a contributor for the The Business of Fashion since 2017 and my work has been featured in Vogue, CNN Style, Modern Weekly Style, The Future Lab and Nowfashion,among others.
Instagram @GramartinM
AbouT Me
I am a writer, strategist and consultant for the luxury and fashion industries based in London.
I love all things creative; if you’ve come for ideas, I have those in near unlimited supply! I particularly enjoy editorial projects, market research, and engaging with subjects, bringing my journalistic insights and strategic thinking to every project.
Get in touch
Feeling like your brand's message just isn't landing? It might be a bit all over the place, or perhaps finding the sweet spot between words and visuals seems like a jigsaw puzzle. Together, we'll uncover your brand's distinct voice, one that stands out from the crowd and elevates your message.
If you’re ready to take your brand to the next level, get in touch.